- Analysis by Christelle Nina
The HTC Desire 728 Ultra, being a mid-range device, surprisingly comes with a rather-disappointing 1280 x 720 display 
resolution. Having a phablet screen size of 5.5 inches doesn't help its case, and users are ultimately left with an unimpressive 267DPI sharpness . Needless to say, it does not compare to the 1080p phones that come aplenty in its market. A higher resolution would have allowed better enjoyment of its cameras' video-recording abilities (more on this below).
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As for camera pros and cons, its 13-megapixel rear camera 
is a definite pro. The 5-megapixel selfie shooter on the front isn't as promising as those of many competing models', but the fact that both cameras can record 1080p videos is a plus.
Aesthetically-speaking, it doesn't sport the sleek-looking metal and/or glass finish that is continuing to dominate the 2017 market. It's also quite thick at 7.8mm and as such, may not be a good match for users who like to take pride in the portability of their handhelds.
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Compared to many of its colleagues, it boasts of a relatively-decent RAM size of 3GB . Its octa-core processor's 1.5GHz clock speed , on the other hand, is not as enticing.
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The Desire 728 Ultra evidently sports a collection of pros and cons that's more biased towards rear camera and memory specs. Consequently, those who are highly-particular about device aesthetics and display quality would probably not find it a good match.
** This phone is also known as: HTC 728 Ultra Edition, HTC Desire Ultra 728
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