- Analysis by KJ David
Save for the higher-resolution front-facing camera as well as the upgraded storage and RAM combination, the 2018 Samsung Galaxy On7 Prime's list of specs is a duplicate of the middle-class Galaxy J7 Prime, which entered the market more than a year earlier.
The On7 Prime's cons include a 1.6GHz-only eight-core Exynos 7870 processor 
, which does not run as fast as the octa-core engines powering some models in our list of the top octa-core phones on the market -- most of them safely pass the 2GHz threshold. It also surprisingly lacks NFC (Near Field Communication) support , which was already a staple pro around the time of this technical review.
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Moving on, this Galaxy On7 edition is one of the earliest models to offer Samsung Mall, which Samsung pitches as a one-stop online shopping platform. The true selling point behind the app, however, is its Visual Search feature 
that essentially lets users take a photo of a desired product (or use a preexisting image of it) and search for it across various online shopping sites. Instinctively, Samsung also preloaded the On7 Prime with the Samsung Pay mini digital wallet app coupled with a home-key-embedded fingerprint sensor for authentication transactions.
Its other pros and cons include a promising (by mid-end standards) 13-megapixel f/1.9 selfie camera . Having said that, it still has a long way to go when compared to the best selfie-driven smartphones out there. At the back, it sports a respectable 13-megapixel main camera that captures FHD-1080p videos at best and comes with a standard LED flash.
Joining its CPU under the hood is a 64GB native memory expandable by up to 256GB and 4GB of RAM , although it is also offered in a 32GB/3GB memory/RAM variant. Also inside its full-metal unibody is a battery that boasts an 84-hour (over 5000 minutes) continuous music playback time and a 21-hour 3G talk time, despite its 3300mAh raw capacity shying of the 4000mAh high-end sweet spot as of its release.
Tying the Galaxy On7 Prime's technical pros and cons together is a 5.5-inch PLS-TFT display with a 1920 x 1080 (Full HD) resolution, which we would say is okay, coming from an overall mid-range smartphone. It runs Android 7.1.1 Nougat out of the box and it dons either a Black or a Gold finish.
In summary, the Samsung Galaxy On7 Prime is primed to be a solid choice for power-cautious mid-end buyers who are trigger-happy when it comes to online shopping.
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