- Analysis by KJ David
A 3G-only 
Android tailored to power-cautious shoppers, the Ulefone Be Pure Lite's purely-entry-level specifications include a 2-megapixel selfie camera interpolated to 5 megapixels (other low-caliber models just go with full-blown 5-megapixel cams in comparison) and no more than 1GB of RAM accompanying its 1.3GHz quad-core CPU. Its 2000mAh battery would have been an instant con as well, if not for its surprisingly-high 35-hour talk time 
, 700-hour standby time , and 15-hour video playback time -- though we take such optimistic measures (for a 2000mAh battery) with a grain of salt, if not the whole salt shaker...
Its other pros include a 5-inch HD-720p IPS-OGS display , but only because some similar phones have qHD-540p and even WVGA-480p definitions only. Its 8-megapixel camera interpolated to 13 megapixels sounds like a selling point as well, given its lite feature set.
With a run-of-the-mill 8GB memory extendable by up to 64GB tying its pros and cons together, the Be Pure Lite is aimed at entry-level buyers whose priorities include respectable self-attributed battery scores.
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