- Analysis by KJ David
BLU's 2018 Pure View is a middle-class wide-screen smartphone whose 18:9 display aspect ratio 
, which it shares with some of the best phablets to date, feels rather wasted, seeing that its 5.7-inch screen has a sub-par 1440 x 720p HD+ resolution 
. In comparison, a good number of competing Androids with similar screen real estates boast FHD/FHD+ (1080p) definitions.
This Pure model's cons (or should we say impurities) also include a rudimentary octa-core engine, particularly, MediaTek's 6753 chip, running at a measly 1.3GHz -- some of the best eight-core smartphones clock in at a whopping 2.8GHz. Adding to its hardware specs are a 3GB RAM and a 32GB-only internal memory expandable by no more than 64GB , the latter sounding inadequate, even by mid-range standards, as of this data-driven review.
The highlight of its list of pros and cons is a dual-lens selfie camera that could secure it a spot in this Phonerated list of the best selfie-focused smartphones. Its dual selfie cam is composed of a standard-angle f/2.2 8-megapixel main cam and a wide-angle 8-megapixel deputy cam, the latter dedicated to selfies or group shots of up to 120 degrees wide . It also comes with a front-firing LED light, obviously for brighter low-light selfies.
On the opposite end, the Pure View features a tolerable 13-megapixel rear camera that comes with a Sony IMX278 sensor, a 5P lens, and the combination of phase-detection autofocus (PDAF) and Laser Focus. This mid-level model feeds off a 3000mAh battery that powers up through a 5V/2A fast-charging system that claims to replenish 100 percent of its capacity in about 120 minutes.
The rest of its pros and cons include the duo of a rear-mounted fingerprint sensor and a facial recognition system carried by its front camera and a standard LTE Cat 4 network adapter promising data rates of up to 150Mbps. It rocks a metal housing plastered with an electrolyzed mirror design , while its display is furbished with a damage-resistant curved Corning Gorilla Glass 3 panel.
Topped off by dual nano SIM card slots and the Android 7.0 Nougat platform, the BLU Pure View possibly catches the eyes of shoppers looking for a mid-level smartphone with a large display and a competitive selfie camera.
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